Did you know that Facebook has over 500 million active users with over 50% logging in everyday? Not just that, there are over 900 million objects from pages, groups, communities and much more, that people interact with, on any given day! This means Facebook can prove to be an effective platform for marketing and advertising any sort of product or service! Therefore, it is not surprising that more and more companies, both small and big, are turning towards Facebook marketing to gain leverage.
Facebook Marketing: Tips and Techniques
Facebook marketing is not as easy as the term sounds. Profits are principal to anyone who wants to market a product or service in any medium; however there are a few tips and tricks that need to be remembered while marketing through social networking sites like Facebook.
It’s Personal: In the hurry to market your product and excitement of finding an affordable way of doing so, businesses often forget the key principle behind starting Facebook – building relationships. Therefore, spamming people and being impersonal and generic in marketing techniques will not help. Building a relationship with people or networks gives more leverage.
Viral Marketing: This concept revolves around getting an idea to spread around a group of people or network, thereby ensuring a market for a product. Facebook marketing is one of the best ways of viral marketing since it is cost-effective. People tend to share everything they like between their many networks; therefore employing viral campaigning strategies in Facebook helps advertise products better.
Leveraging Facebook Applications: An important aspect of Facebook marketing is the know-how required to utilize the various applications of the site. The best stepping stone to successful marketing includes:
1. Knowing your base by getting a hang of the general layout of the site and the various applications
2. Thorough research into how various applications, such as events, groups, pages and others work
Awards and Contests: Giving away Facebook awards and holding contests are ways to market in Facebook efficiently. Not only do these allow fans and potential audience to communicate directly and help them feel involved, it also adds a personal touch and acts like a reward for being loyal to your company.
Images and Videos: These are powerful aspects of Facebook marketing. Posting images and tagging potential customers, fans and friends, alerting people about upcoming events or even uploading photographs from a recent launches, can give a big boost to the marketing endeavors. This makes your friends automatically move to your page. Videos aired on TV or upcoming commercials also get thumbs up with the huge interactive space given to the audience.